Aspiring nonfiction writers are often under the impression that in order to land a nonfiction book contract in today’s publishing environment, they must first establish themselves as online, somewhat of an influencer status. It’s understandable why this idea endures given the popularity of self-publishing and the predominance of internet marketing. Is it true, though? Will a publisher even consider your manuscript if you don’t have a decent online following? Let’s explore this subject and learn the truth about the expectations of the publishing industry.
The Rise of Self-Publishing and Online Marketing
It has never been simpler to publish a book. Without awaiting approval from a traditional publisher, authors can distribute their work directly to readers through self-publishing platforms such as Amazon Kindle Direct Publishing (KDP) and print-on-demand services. Numerous writers have used social media, newsletters, and personal branding to expand their audience and increase sales through their online presence. This change has given the appearance that publishers now give preference to writers who have a large online following—those who are already familiar with audience engagement and digital marketing.
Because of this, many aspiring authors think they have little chance of getting a nonfiction book contract unless they have a large following or a well-established platform. Although having an audience can be helpful, it is not the only deciding factor.
What Publishers Really Look For
Both independent and traditional publishers must carefully consider which books to invest in in this competitive market. Publishers eventually look for books with significant market potential, even though an author with an existing following can facilitate marketing and sales. Publishers take into account the following important factors:
1. A Compelling Concept
Even if you’re not an influencer, your book has a good chance of getting published if it takes a novel approach to a subject, provides novel insights, or fills a gap in the market. Publishers are constantly searching for original, timely, thoroughly researched ideas that will appeal to readers.
2. A Well-Defined Audience
While having an existing readership can be beneficial, proving that there is a market for the subject matter of your book is more crucial. Publishers will pay attention if you can demonstrate that your book has an existing readership, whether through case studies, market research, or similar titles.
3. Writing and Expertise
Your capacity to communicate concepts in an interesting and clear manner is essential. Publishers look for writers who are either subject-matter experts or who have the ability to communicate ideas clearly and persuasively. Your argument will be strengthened significantly by well-written book proposals and sample chapters.
4. Marketing Potential
Although authors are expected by publishers to participate in marketing campaigns, having a sizable online following is not a requirement. Your ability and willingness to participate in promotional activities—whether through partnerships, workshops, local events, or media appearances—is more important.
The Role of an Author’s Platform
It goes without saying, an established platform can be helpful, whether it be a robust social media presence like TikTok, an active newsletter, or a network within a particular industry. An audience can guarantee a successful book launch and early sales momentum. This does not, however, imply that people without a substantial fan base are doomed.
Many well-known nonfiction writers began their careers with little to no internet presence, but they developed a solid reputation with the help of their publishers and clever marketing campaigns. If you’re a budding writer without a significant online presence, take into account these other tactics:
- Use Offline Networks: Community organisations, professional associations, and local events can all be effective marketing channels.
- Interact with the Press: New voices and intriguing subjects are frequently sought after by newspapers, radio stations, and specialised publications.
- Form Partnerships: You can increase your reach by working with other experts, groups, or companies in your niche.
The Publisher’s Role in Marketing
There’s a widespread misguided belief that publishers only want authors who can handle their own marketing. Reputable publishers continue to make marketing and distribution investments, despite the fact that contemporary authors are expected to actively promote their work.
In particular, independent publishers take a hands-on approach, collaborating closely with writers to create marketing plans that play to their advantages. They actively look for methods to increase an author’s reach rather than merely depending on their current fan base. Securing media attention, planning book tours, and putting books in strategic retail locations are all part of this.
What If You Have No Online Presence?
Don’t give up if you want to be a writer but don’t have a large online following. Strong writing and brilliant ideas are the most important things to publishers. Focus on writing an engaging book proposal and proving why your book merits a place in the market rather than worrying about follower counts. Even if you’re starting from scratch, publishers will find ways to market your topic successfully if it’s compelling and timely.
Conclusion
Does obtaining a nonfiction book contract require you to be an influencer? Not necessarily. Although it is helpful, having an audience is useful. Ultimately, publishers seek books that are of high quality, marketable, and have a high chance of selling to their target audience. Even without a large or nonexistent online following, you still have a good chance of landing a book deal if you have a novel idea, a distinct target audience, and the willingness to put in promotional work.
Aspiring nonfiction writers should instead concentrate on creating an engaging manuscript, knowing their target readership, and being willing to work with publishers on marketing initiatives. Although the publishing industry is changing, one thing never changes: high-quality books will always be found.
Caret Publishing is a small press and imprint of niche non-fiction books, including self-help and business books. Feel free to send us a book proposal if you have an idea for or have completed a book. Go to Submit Your Work for more details.